Questions about Prolpy
How AI visibility is measured, what a scan asks, what plans include, and what the product does today.
What is AI visibility?
AI visibility describes how often AI assistants mention your brand when people ask them for recommendations in your category. We measure it by running the buyer questions you track and checking whether your brand appears in each answer.
How is visibility calculated?
Visibility is the percentage of AI answers (each tracked prompt asked to each AI provider) that mention the brand. Every prompt is asked to every AI provider you track, so 10 prompts on 2 providers give 20 answers; if 8 of them mention your brand, visibility is 40%. Answers that fail are left out. Competitors are scored the same way, and each provider also gets its own score. Your position is the order in which brands first appear in an answer. Detection matches brand names and domains.
Which AI assistants do you measure, and how?
ChatGPT (OpenAI API + web search) and Claude (Anthropic API + web search). We send your prompts to these services exactly as a buyer would type them and analyze the answers they return. API answers with web search can differ from what a signed-in user sees in the consumer apps, which also use personalization and history. Every plan, and the free report, uses both. Google AI Mode and Perplexity are on the roadmap.
What is a tracked prompt?
A question a potential buyer might ask an AI assistant, like "What's the best CRM for a small agency?". We suggest prompts from your category, description and competitors, and you can edit, pause or add your own. Every plan allows up to 30 active prompts per brand; we select 8 to start.
Can I try it before paying?
Yes. Start with one free full report: up to 10 prompts on ChatGPT and Claude, no card needed. The results stay in your account afterwards.
Do prices include VAT?
Yes. Prices include VAT where applicable: the price on the pricing page is the price you pay, in US dollars. EU businesses outside Poland with a valid VAT ID are reverse-charged and pay the same displayed amount.
How far does a monthly allowance go?
One answer is one prompt asked of one AI assistant, so 10 prompts on 2 assistants are 20 answers per scan and about 87 a month at a weekly scan. At that rhythm Company (500 answers) covers about 5 brands, Agency (2,000 answers) covers about 23 brands and Agency Plus (5,000 answers) covers about 57 brands. One scan can always ask every active prompt of every assistant, up to 60 answers, shown before the scan starts. Comparison prompts, answers that recommend nothing and failed answers don't count.
Can I monitor competitors?
Yes. Add up to 10 competitors per brand. Every scan scores them with the same method as your brand, so you can see who is recommended more often and in which prompts.
Do I get more than numbers?
Yes. After every scan you get a prioritized list of what to improve: prompts where AI named competitors but not you, the pages those answers cite (with a check of whether you appear on them), missing “you vs competitor” comparison pages, sentences where AI describes you wrongly, and a check of whether AI crawlers can read your own site. Each item says what to do and why it came up; the work itself is yours.
Can you guarantee that AI will recommend my brand?
No, and you should be careful with anyone who does. Nobody outside the AI labs controls what an assistant answers, answers vary between runs, and changes usually take weeks to show up. Prolpy measures what AI says today, shows how it changes and points at the things you can actually influence — your site, the sources AI cites and the gaps against competitors.
Are AI responses always identical?
No. AI assistants can phrase answers differently or recommend different brands from one run to the next. That's why every scan stores the full answers and your history shows trends across scans rather than a single result.
How often should I run a scan?
A weekly scan is a good rhythm for tracking trends, plus an extra scan after launching content, PR or positioning changes. You can run a scan whenever you like; every plan can also scan each brand weekly on a schedule, and Agency Plus daily. On a plan, a new brand's first scan is a small baseline: up to 8 prompts on one AI assistant. Later scans ask every active prompt of every assistant you track.
Is this the same as SEO?
No. SEO tools track where your pages rank in search results. AI visibility tracks whether AI assistants mention your brand in their answers. The two are complementary — Prolpy doesn't do SEO audits, keyword rankings or backlinks.
Something else? Write to contact@prolpy.com.