AI Visibility Score
See how often your brand appears across tracked buyer prompts.
Prolpy tracks when AI assistants recommend your brand, shows which competitors appear instead, and tells you what to improve.
Sample data for illustration.
The prompts you track are asked to ChatGPT, Claude and Google AI Mode — so you can compare how each assistant talks about your brand. Perplexity is on the roadmap.
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One place to see whether AI assistants recommend you, who they recommend instead, how that changes over time — and what to improve next.
See how often your brand appears across tracked buyer prompts.
Compare your visibility with the brands buyers consider instead of you.
Follow every buyer question and see whether your brand made it into the answer.
Every scan is saved, so you can see whether visibility is trending up or down.
See exactly where your brand and competitors are named inside each answer.
Open any prompt to read the full answer, the detected brands and your position.
Every scan turns into a prioritized list: the prompts you're missing from, the pages AI cites, the comparison pages you don't have yet, and whether AI crawlers can read your site.
Set up in a few minutes. No tracking scripts, no integrations.
Enter your website, category and main market. We use them to understand what buyers compare you with.
We suggest the questions buyers ask AI assistants. Edit them, add your own, pause the ones you don't need.
Run a scan to get your visibility score, your position in each answer, the competitors ahead of you and a prioritized list of what to improve.
The same buyer question can end with your brand in the answer — or without it. We show you which answer buyers get, prompt by prompt.
Popular choices include Northdeck, Pipelark and Loopcrest. Each takes a slightly different approach to pipelines, automation and pricing, so shortlist two or three and try them with your team.
Popular choices include Northdeck, Your Brand and Pipelark. Each takes a slightly different approach to pipelines, automation and pricing, so shortlist two or three and try them with your team.
Illustrative example. Prolpy measures and monitors AI answers — it doesn’t change how AI models rank brands. It shows you where the gap is, so your team can decide what to do about it.
Share of visibility across all tracked prompts — and the exact questions where competitors win.
Northdeck appears in 36 pts more answers than Your Brand.
Where another brand is recommended ahead of you — or instead of you.
Sample data for illustration.
Buyers don’t type keywords into AI assistants. They ask full questions with context — team size, budget, the tool they want to replace. We track those buyer-intent prompts instead of generic keywords.
“What is the best CRM for a 10-person agency?”
“Best affordable CRM for startups”
“Northdeck alternatives for small teams”
“Which CRM is easiest to use?”
Every scan is saved. Compare results week over week and see whether your content, PR and positioning work is showing up in AI answers.
Sample data for illustration.
Whether you answer to clients or to your own board, the job is the same: know where AI leaves you out, and what to do about it.
Track every client brand in one account, hand them a branded report on a link, and start each call with what to improve this month.
Follow your own category, see which competitors AI recommends instead of you, and work through a prioritized list instead of guessing.
See whether AI recommends your software when buyers ask for alternatives and category recommendations.
Understand which brands AI recommends for product discovery questions, and which pages those answers cite.
Buyers used to compare a page of links. More and more, they ask an assistant and get a direct recommendation.
Search → list of links → buyer chooses
Question → direct recommendation
Based on your needs, I’d recommend Company A, Company B or Company C. Company A is the simplest to set up for a small team…
If your brand isn’t in the answer, the buyer may never reach your website.
How AI visibility works and what the product does today.
AI visibility describes how often AI assistants mention your brand when people ask them for recommendations in your category. We measure it by running the buyer questions you track and checking whether your brand appears in each answer.
Visibility is the percentage of AI answers (each tracked prompt asked to each AI provider) that mention the brand. Every prompt is asked to every AI provider you track, so 10 prompts on 3 providers give 30 answers; if 12 of them mention your brand, visibility is 40%. Answers that fail are left out. Competitors are scored the same way, and each provider also gets its own score. Your position is the order in which brands first appear in an answer. Detection matches brand names and domains.
ChatGPT (OpenAI API + web search), Claude (Anthropic API + web search) and Google AI Mode (via SearchApi). We send your prompts to these services exactly as a buyer would type them and analyze the answers they return. API answers with web search can differ from what a signed-in user sees in the consumer apps, which also use personalization and history. Every plan, and the free report, uses all 3. Perplexity is on the roadmap.
A question a potential buyer might ask an AI assistant, like "What's the best CRM for a small agency?". We suggest prompts from your category, description and competitors, and you can edit, pause or add your own. Every plan allows up to 30 active prompts per brand; we select 8 to start.
Yes. Start with one free full report: up to 10 prompts on ChatGPT, Claude and Google AI Mode, no card needed. The results stay in your account afterwards.
Yes. Prices include VAT where applicable: the price on the pricing page is the price you pay, in US dollars. EU businesses outside Poland with a valid VAT ID are reverse-charged and pay the same displayed amount.
One answer is one prompt asked of one AI assistant, so 10 prompts on 3 assistants are 30 answers per scan and about 130 a month at a weekly scan. At that rhythm Company (500 answers) covers about 3 brands, Agency (2,000 answers) covers about 15 brands and Agency Plus (5,000 answers) covers about 38 brands. One scan can always ask every active prompt of every assistant, up to 90 answers, shown before the scan starts. Comparison prompts, answers that recommend nothing and failed answers don't count.
Yes. Add up to 10 competitors per brand. Every scan scores them with the same method as your brand, so you can see who is recommended more often and in which prompts.
Yes. After every scan you get a prioritized list of what to improve: prompts where AI named competitors but not you, the pages those answers cite (with a check of whether you appear on them), missing “you vs competitor” comparison pages, sentences where AI describes you wrongly, and a check of whether AI crawlers can read your own site. Each item says what to do and why it came up; the work itself is yours.
No, and you should be careful with anyone who does. Nobody outside the AI labs controls what an assistant answers, answers vary between runs, and changes usually take weeks to show up. Prolpy measures what AI says today, shows how it changes and points at the things you can actually influence — your site, the sources AI cites and the gaps against competitors.
No. AI assistants can phrase answers differently or recommend different brands from one run to the next. That's why every scan stores the full answers and your history shows trends across scans rather than a single result.
A weekly scan is a good rhythm for tracking trends, plus an extra scan after launching content, PR or positioning changes. You can run a scan whenever you like; every plan can also scan each brand weekly on a schedule, and Agency Plus daily. On a plan, a new brand's first scan is a small baseline: up to 8 prompts on one AI assistant. Later scans ask every active prompt of every assistant you track.
No. SEO tools track where your pages rank in search results. AI visibility tracks whether AI assistants mention your brand in their answers. The two are complementary — Prolpy doesn't do SEO audits, keyword rankings or backlinks.
Track the prompts that matter and see which competitors are winning the answers.